Не так давно на "34th Annual Global Media and Communications Conference" один хорошо известный нам человек Paul Eibeler сказал следующее:
"To extend the life cycle [of Grand Theft Auto IV]...to take that product to the next level, we also have exclusive episodic content that will be available. In-game advertising is just another area that we think is very, very exciting to take advantage of the type of content that people own...and microtransactions...I'll talk a little about this... It's not just about shipping one box and then waiting for a sequel, but keeping that product alive in the marketplace. There is a tremendous amount of research that shows that anything in terms of downloadable content increases the box sales. So we will take our biggest brand (GTA) and have episodic content available in the marketplace. It's a way we are approaching games to maximize our revenue as we look into the next cycle. In-game advertising...we have a tremendous experience b... Читать дальше »
GTA 4
GTA San Andreas
